AI Product Design Handbook

A Practical Guide to Building User-Centric AI Products

Are you ready to build the future of product design?

Artificial Intelligence is the most powerful tool of our generation, but how do you move from concept to creation? For designers and product leaders, the challenge isn't just understanding AI, but using it to build practical, user-centric products that solve real-world problems.

The AI Product Design Handbook is your definitive guide to doing just that. Authored by Ramy Nassar, a former Head of Innovation at Mattel and a globally recognized expert in emerging technology, this handbook provides a step-by-step, actionable framework for building exceptional AI-powered experiences.

This practical guide will teach you how to:

  • Implement a Step-by-Step Framework: Go from idea to execution with a repeatable process designed specifically for building AI products. Learn how to define user needs, design intelligent workflows, and launch with confidence.

  • Master User-Centric AI Design: Discover the core principles for creating AI experiences that are intuitive, transparent, and genuinely useful. Learn to anticipate user needs and design systems that build trust and delight.

  • Apply Real-World Lessons: Move beyond theory with case studies that break down how leading companies successfully build and iterate on their AI features.

  • Navigate Ethical Challenges: Gain a practical toolkit for addressing the complex ethical landscape of AI, ensuring the products you build are responsible, fair, and secure.

  • Use Actionable Tools and Strategies: Get hands-on with the strategies and blueprints needed to build innovative products and effectively lead your design team into the age of AI.

Whether you're a designer tasked with creating your first AI feature, a UX leader setting the vision for your team, or a product manager focused on execution, this handbook provides the practical guidance you need to build the next generation of user-centric AI products.